(01)
Startup founder
Leads Ways as a community and education platform — idea incubator, expert circle, and learning paths on one brand.
Startup founder, service designer, speaker, and mentor. Building Ways so ideas, learning, and AI stay human.
With a business and design background and 15+ years helping startups, product teams, and founders turn complex ideas into digital products — including SaaS in regulated spaces — she founded Ways to make learning and AI accessible for builders and communities.
Founder of Ways — community, idea incubator, and learning paths for people who build with AI.
HCI, participatory and service design — shaping products and learning experiences people can actually use.
Talks on design, privacy, and human factors in technology at conferences and industry days.
Guides founders and specialists through idea stages, product decisions, and community practice.
Roles
Four hats, one practice — building Ways with founders, learners, and independent experts.
(01)
Leads Ways as a community and education platform — idea incubator, expert circle, and learning paths on one brand.
(02)
Designs end-to-end experiences where people, technology, and behaviour meet — clear, usable, and responsible.
(03)
Shares practice on stage: service design, digital agency, and how to keep AI and products human-centred.
(04)
Mentors founders and specialists — from early ideas to delivery — inside Ways cohorts and the expert circle.
Connect
Book a consultation, join the idea incubator, or apply to the expert circle.