Ways started as a solo design practice and grew into a flexible design-as-a-service studio, now supporting startups, entrepreneurs, and product teams with the design help they need, right when they need it. Based in the Frankfurt area, Ways operates as a distributed team, with its design production office in Budapest. Design support covers the full journey from early idea to market launch and beyond: → MVP design and prototyping in Figma, in close collaboration with development teams (web, SaaS, and mobile apps) → UX research and usability audits that improve product experience and performance → Go-to-market assets like no-code landing pages, brand identity, and launch visuals — including AI-powered content → Social and content design to support active brand communication and consistency → Visuals for pitch decks and printables for trade show/expo presence → NEW: Interactive and immersive formats: from onboarding flows and awareness trainings to installations that help brands educate audiences about their product and the problem it solves. There is barely anything within the digital and phygital space Ways designers can’t produce. Have an idea? PM me for expert consultation.
Is your website quietly losing sales?
You’ve invested in a website, PPC campaigns, SEO, maybe even social media traffic. But users don’t convert as expected. Why?
Conversion Blockers Go Unnoticed
Broken checkout flows, confusing form designs can quietly stop users from converting, costing you sales every day.
Wasted PPC and SEO Budget
You may be paying for traffic that never converts because key user flows don’t work as expected, especially on mobile. Our audits help you close these costly gaps.
Frustrated and Lost Users
Poor navigation, unclear copy, or inconsistent design can confuse and frustrate users, making them abandon your site or app long before completing a key action.
Technical Failures You May Not See
Critical UI elements sometimes break, overlap or behave unexpectedly, without your team noticing. These issues can severely damage conversion rates and user satisfaction.
Mobile UX Often Neglected
Most visitors now arrive on mobile and mobile UX is where many sales are lost. We identify mobile usability issues that directly impact engagement and conversions.
Compliance and Trust Risks
Inaccessible designs, unclear consent flows, or dark patterns can not only frustrate users but also expose you to legal and reputational risks. We help you spot them early.
Expert-Led UX Audit + Automated Technical Checks
Our unique, proven methodology combines human expertise with smart automation to deliver actionable insights that drive results.
Overall User Experience Assessment
We review your product with fresh eyes and UX expertise by identifying pain points, technical flaws, and missed opportunities to help your digital product feel intuitive and effortless.
Usability Heuristics Evaluation
We review your website using Nielsen’s Usability Heuristics and advanced cognitive walkthroughs. Our goal is to uncover the interaction issues and usability barriers that frustrate users, cause drop-offs, or damage customer satisfaction.
Conversion Optimization Audit
We focus on what drives your business: conversions. We analyze your entire conversion flow: landing pages, product pages, checkout, forms to find the factors that are blocking conversions or lowering the ROI of your paid and organic traffic.
Privacy & Compliance UX Audit
We review the critical privacy-related parts of your website: including cookie banners, consent flows, forms, and privacy interactions to ensure they meet GDPR, ePrivacy, and Privacy by Design standards. We help you design a privacy experience that builds user trust and protects your business from compliance and reputational risks.
Accessibility Audit
We assess your digital product against EN 301 549 and WCAG 2.1 AA standards, helping you align with the European Accessibility Act (EAA) requirements that will soon be mandatory. Our team identifies critical accessibility barriers and provides advice on how to make your website accessible and reduce legal risks.
Google SEO & Core Web Vitals UX Audit
By reviewing key Core Web Vitals (CLS, LCP, INP), mobile responsiveness, and other factors that affect your Google rankings and Quality Score, we help you improve organic visibility in search and lower your paid traffic costs.
Book a free 15min call or ask a question
Uncover usability issues that silently kill your conversions, and turn more visitors into customers.
Ways is a lean, customer focused experience design agency