Complex Website Audit: Find What’s Blocking Sales and Growth
See what’s blocking conversions, frustrating users, wasting marketing budget, and understand how to fix it.
Complex Website Audit: Find What’s Blocking Sales and Growth
See what’s blocking conversions, frustrating users, wasting marketing budget, and understand how to fix it.
Is your website quietly losing sales?
You’ve invested in a website, PPC campaigns, SEO, maybe even social media traffic.
But users don’t convert as expected. Why?
But users don’t convert as expected. Why?
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Conversion Blockers Go Unnoticed
Broken checkout flows, confusing form designs can quietly stop users from converting, costing you sales every day. -
Wasted PPC and SEO Budget
You may be paying for traffic that never converts because key user flows don’t work as expected, especially on mobile. Our audits help you close these costly gaps. -
Frustrated and Lost Users
Poor navigation, unclear copy, or inconsistent design can confuse and frustrate users, making them abandon your site or app long before completing a key action. -
Technical Failures You May Not See
Critical UI elements sometimes break, overlap or behave unexpectedly, without your team noticing. These issues can severely damage conversion rates and user satisfaction. -
Mobile UX Often Neglected
Most visitors now arrive on mobile and mobile UX is where many sales are lost. We identify mobile usability issues that directly impact engagement and conversions. -
Compliance and Trust Risks
Inaccessible designs, unclear consent flows, or dark patterns can not only frustrate users but also expose you to legal and reputational risks. We help you spot them early.
Expert-Led UX Audit + Automated Technical Checks
Our unique, proven methodology combines human expertise with smart automation to deliver actionable insights that drive results.
Overall User Experience Assessment
We review your product with fresh eyes and UX expertise by identifying pain points, technical flaws, and missed opportunities to help your digital product feel intuitive and effortless.
Usability Heuristics Evaluation
We review your website using Nielsen’s Usability Heuristics and advanced cognitive walkthroughs.
Our goal is to uncover the interaction issues and usability barriers that frustrate users, cause drop-offs, or damage customer satisfaction.
Our goal is to uncover the interaction issues and usability barriers that frustrate users, cause drop-offs, or damage customer satisfaction.
Conversion Optimization Audit
We focus on what drives your business: conversions.
We analyze your entire conversion flow: landing pages, product pages, checkout, forms to find the factors that are blocking conversions or lowering the ROI of your paid and organic traffic.
We analyze your entire conversion flow: landing pages, product pages, checkout, forms to find the factors that are blocking conversions or lowering the ROI of your paid and organic traffic.
Privacy & Compliance UX Audit
We review the critical privacy-related parts of your website: including cookie banners, consent flows, forms, and privacy interactions to ensure they meet GDPR, ePrivacy, and Privacy by Design standards.
We help you design a privacy experience that builds user trust and protects your business from compliance and reputational risks.
We help you design a privacy experience that builds user trust and protects your business from compliance and reputational risks.
Accessibility Audit
We assess your digital product against EN 301 549 and WCAG 2.1 AA standards, helping you align with the European Accessibility Act (EAA) requirements that will soon be mandatory.
Our team identifies critical accessibility barriers and provides advice on how to make your website accessible and reduce legal risks.
Our team identifies critical accessibility barriers and provides advice on how to make your website accessible and reduce legal risks.
Google SEO & Core Web Vitals UX Audit
By reviewing key Core Web Vitals (CLS, LCP, INP), mobile responsiveness, and other factors that affect your Google rankings and Quality Score, we help you improve organic visibility in search and lower your paid traffic costs.
Why Clients Choose Our Complex Audits
Our expert-led audits combine UX insight, usability principles, tech, conversion, and compliance checks.
You’ll receive a clear action plan with prioritized steps, so improvements become a structured, ongoing process.
You’ll receive a clear action plan with prioritized steps, so improvements become a structured, ongoing process.
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User-Centric Approach
We explore your website, e-shop or landing page as a real user, not as a bot or QA script. This helps us uncover what users actually experience. -
Combined Human Insight With Automation
Automated tools can catch errors, but they miss context, customer psychology and trust issues. Our expert-led methodology ensures you get both deep human insight and the power of automated testing. -
Full User Journey Testing
We walk through key user flows, from landing to conversion, to identify where users get stuck, confused, or drop off. -
Multi-Device & Browser Testing
We test your website, e-shop or landing page on both desktop and mobile, in key browsers, ensuring we see how real users interact on the devices they actually use. -
Visual & Content Clarity
We check whether visual hierarchy, layout, and content truly support user goals — or if they unintentionally cause friction. -
Conversion Mindset
Our testing always focuses on the question: What would help more users complete key actions and what’s stopping them right now?
Case Studies
See how we helped businesses turn more visitors into customers by improving website performance, increasing conversions, and building trust through better user experience.
A leading retailer of tennis-related products (online and offline), operating an e-commerce shop with over 5,000 products, experienced a noticeable drop in mobile conversions and overall low mobile performance despite significant paid traffic from PPC campaigns.
A SaaS startup was running expensive LinkedIn and Google Ads but saw very low conversion on its landing page despite good click-through rates.
An established B2B services company needed to prepare its corporate website for EU Accessibility Act (EAA) readiness and improve user trust before pursuing new public sector contracts.
Buyers were visiting the site but not completing purchases, with particularly low mobile conversions, a critical growth area for the business. The client, a well-established wristwatch retailer with a 15-year history, operates a large e-commerce store and offline locations, offering over 16,000 products from more than 80 renowned brands.
Usability and performance audit for a leading Eastern European manufacturer and nationwide retailer of tennis-related products
Problem: A leading retailer of tennis-related products (online and offline), operating an e-commerce shop with over 5,000 products, experienced a noticeable drop in mobile conversions and overall low mobile performance despite significant paid traffic from PPC campaigns.
Audit findings:
Our experts conducted a detailed usability evaluation of the e-commerce site, focusing on conversion-critical areas:
E-commerce Usability Audit, Retailer UX, Conversion Rate, Customer Journey
Audit findings:
Our experts conducted a detailed usability evaluation of the e-commerce site, focusing on conversion-critical areas:
- Product pages: lacked description for customer decision-making
- Checkout flow: unnecessary friction points and lengthy forms
- Product search: filters and search search results didn't match, customer couldn't find the wanted product
- Mobile UX overall: slow loading times and readability issues of certain elements
E-commerce Usability Audit, Retailer UX, Conversion Rate, Customer Journey
SaaS Startup Landing Page: 1,5× More Leads After Audit
Problem: A SaaS startup was running expensive LinkedIn and Google Ads but saw very low conversion on its landing page despite good click-through rates.
Audit findings:
SaaS UX, Landing Page Optimization, UX Audit, Lead Generation, Marketing ROI, Conversion Optimization, Startup Growth, UX for Business
Audit findings:
- Mismatch between ad messaging and landing page content, which created confusion and reduced trust
- Unclear value proposition in the first screen → users weren’t sure why to convert
- Form usability problems on mobile, causing high drop-off rates
SaaS UX, Landing Page Optimization, UX Audit, Lead Generation, Marketing ROI, Conversion Optimization, Startup Growth, UX for Business
Corporate Website Audit: EAA Compliance & Privacy UX Improvements
Problem:
An established B2B services company needed to prepare its corporate website for EU Accessibility Act (EAA) readiness and improve user trust before pursuing new public sector contracts.
Audit Findings:
GDPR, Privacy UX, Compliance, Cookie Banner, ePrivacy, Accessibility Act
An established B2B services company needed to prepare its corporate website for EU Accessibility Act (EAA) readiness and improve user trust before pursuing new public sector contracts.
Audit Findings:
- Failed accessibility test, low contrast texts and missing alt text on many images
- Poor privacy UX: non-compliant cookie banner and unclear consent flows
- Complex navigation: users struggled to find key information
- Accessibility improvements aligned with EN 301 549 (the European standard required under the European Accessibility Act (EAA)
- We redesigned key privacy-related user flows (cookie banner, consent management, privacy policy access and content readability) to follow GDPR and ePrivacy best practices.
- After implementing UX improvements (better content hierarchy, clearer navigation, improved accessibility), the client saw higher user engagement on key service pages, meaning users spent more time on important pages and were more likely to take desired actions (e.g. contact, request a quote).
- By aligning the site with EAA and GDPR requirements and improving overall UX, the client strengthened its position for future public sector tenders where accessibility and compliance are now required criteria.
GDPR, Privacy UX, Compliance, Cookie Banner, ePrivacy, Accessibility Act
Wristwatch Retailer: Mobile UX Fixes Lead to 703% ROI and 2× Store Visitation Lift
Problem:
Buyers were visiting the site, but not completing purchases, especially on mobile devices, where conversion was critical to the business’s growth targets. Client, a well-established retailer specializing in wristwatches, operating both a large e-commerce store and offline points of sale. The business has been active for 15 years and offers over 16,000 products from more than 80 renowned brands.
Audit Findings:
Our expert conducted a full Usability Audit with a focus on mobile experience and key conversion flows.
These results were achieved due to combined effort with a partner SEO and PPC agency and audit report implementation.
Watch Retailer, E-commerce UX, Usability Audit, Mobile UX Optimization, Conversion Rate Improvement, Page Speed Optimization, ROI Improvement, Mobile Conversion, Product Search UX
Buyers were visiting the site, but not completing purchases, especially on mobile devices, where conversion was critical to the business’s growth targets. Client, a well-established retailer specializing in wristwatches, operating both a large e-commerce store and offline points of sale. The business has been active for 15 years and offers over 16,000 products from more than 80 renowned brands.
Audit Findings:
Our expert conducted a full Usability Audit with a focus on mobile experience and key conversion flows.
- Extremely slow mobile load times of 15 seconds or more on key pages
- Poor product search and filter usability on mobile, users struggled to find what they wanted
- Engagement issues: users left quickly when pages failed to load or function smoothly
- Additional UX friction in category filtering and store locator usability
These results were achieved due to combined effort with a partner SEO and PPC agency and audit report implementation.
- Nearly 2× increase in Store Visitation Lift (SVL)
- Improved conversion rates
- 120% increase in sales
- 360% increase in products added to cart after 8 months
- Overall 703% ROI, contributing to both the client’s growth and a strong case study for the partner agency’s future contracts.
Watch Retailer, E-commerce UX, Usability Audit, Mobile UX Optimization, Conversion Rate Improvement, Page Speed Optimization, ROI Improvement, Mobile Conversion, Product Search UX
How It Works
You Send Us the Link
Provide the URL of the website you want us to audit. Let us know if there are any specific concerns (e.g. falling conversion rates, high bounce rates, user complaints, etc.).
Define Scope and Devices
Tell us which devices and browsers you want us to include (desktop, mobile, tablet, or specific models).
You can request a full audit or focus only on one viewport (e.g. mobile-only).
You can request a full audit or focus only on one viewport (e.g. mobile-only).
Confidentiality Agreement
Before starting, we sign a contract and a confidentiality statement, your business data and insights stay protected.
Provide Performance Data
We’ll need access to your site’s analytics and performance data.
If you don’t have this set up yet, we can help configure it (optional, for an extra fee and timeline).
If you don’t have this set up yet, we can help configure it (optional, for an extra fee and timeline).
We Perform the Audit
Depending on the scope (number of pages, products, user journeys), the audit typically takes 3 to 14 business days. We conduct both UX walkthroughs and technical/usability analysis.
You Receive Your Report
You’ll receive a clear, actionable report (PDF + optional video) showing key issues, opportunities, and prioritized recommendations.
Who Can Benefit From a UX & Usability Audit?
If your business depends on your website or app to generate leads, sales, or customer trust, this service is for you.
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Small and Medium-Sized Businesses (SMEs)Companies with websites or webshops who want to improve conversions and get more value from their marketing spend (PPC, SEO). -
E-commerce Businesses & WebshopsOnline stores where improving mobile UX, product search, and checkout flow can directly impact revenue. -
Marketing Agencies & PPC / SEO PartnersAgencies who want to offer UX Audit as an added value service to their clients — helping improve campaign ROI and retention. -
Corporate Websites (B2B / Services / Professional Firms)Companies that need strong UX and accessibility compliance (EN 301 549 / GDPR) — especially if pursuing public sector RFPs or partnerships. -
App Developers & SaaS CompaniesTeams building apps or SaaS platforms — to improve onboarding, usability, accessibility, and App Store / Play Store approval success. -
Web & Product TeamsDevelopers and product managers looking for an independent, expert UX review before or after a launch or redesign.
Book a free 15min call or ask a question
Uncover usability issues that silently kill your conversions, and turn more visitors into customers.
